[iStockphoto]Radio remains a vital thread woven into Kenya’s tapestry, shaping lives, informing minds and igniting imaginations for generations. Local content and vernacular stations are particularly preferred, mirroring a global trend of listeners seeking content specific to their cultural context. While many feared the rise of digital media would marginalise radio, Kenyan stations have embraced innovation, adapting and evolving to maintain their relevance. Online streaming has expanded radio’s accessibility, connecting Kenyans in the diaspora and remote areas. Sustainability remains a major issue in the wake of economic shocks and competing alternatives brought about by technological advancements.
