Digital transformation not only helps culture reach wider audiences but also opens up new, sustainable livelihood paths for highland communities. The videos have given customers inside and outside the province the most realistic view of the diversity of brocade products. “The videos introducing brocade costumes posted on TikTok and Facebook have attracted thousands of likes and hundreds of comments. Thanks to selling products on digital platforms, every year I consume more than 1,500 brocade products. "Young people are becoming a bridge bringing ethnic culture closer to modern society.
