The PRINZ board have announced Tracey Bridges as its latest Life Membership recipient following the impact she has made in her long career in journalism and communications. She was one of four partners who founded Senate SHJ in 2003 and was Managing Partner of Senate SHJ New Zealand 2012-17. Now working in strategy, leadership and behaviour change, Bridges is currently the Chair of Education New Zealand | Manapou ki te Ao and Wellington Regional Economic Development Agency. She is a Board member of Wellington Regional Stadium Trust, Whānau Āwhina Plunket, and WELLfed and is co-founder and director of The Good Registry. She has been a PRINZ Fellow since 2012 and still continues to assist PRINZ with professional development offerings, while being the Chair (and founder) of the New Zealand Social Marketing Network and a member of the Board of the Australian Association of Social Marketing.