'The potential of this for the local economy as a tourism draw is immense,' says John French, One World Music Festival's directorRain didn't dampen the spirit of the first One World Music festival held in Midland Saturday. The festival included eight bands from Lafontaine to Uganda, showcasing African, Caribbean, French Canadian, Indian, Mediterranean and jazz music. Alfredo Caxaj, the founder and director of Sunfest, the biggest music festival in Canada, attended One World and encouraged its growth. French, who is also the artistic director of Brookside Music Association, said it was challenging to get funding for the new event. For the 2024 event, French is looking for people to join an organizing committee.