His stellar performance in the India-England Test series, both as captain and batsman, had already bolstered his brand value. "Gill's brand value has appreciated by 30%-40% post the India-England series. Gill currently charges endorsement fees in the range of Rs 4-5 crore for one brand per year. From about eight brand associations in 2023, Gill's brand portfolio nearly doubled to 16 in 2025. His fees will only go up if he keeps on delivering," said Amitesh Shah, founder and CEO at sports, media, and entertainment company Legaxy, who estimates Gill's brand value to see a boost of over 40%.
