Nokia changes iconic logo to signal strategy shift

A mockup of the new Nokia logo, is seen at an unknown location, in this undated handout picture received on February 25, 2023. The new logo comprises five different shapes forming the word NOKIA. The iconic blue colour of the old logo has been dropped for a range of colours depending on the use. https://t.co/lbKLfaL2OI #NewNokia pic.twitter.com/VAgVo8p6nG — Nokia #MWC23 (@nokia) February 26, 2023"There was the association to smartphones and nowadays we are a business technology company," Chief Executive Pekka Lundmark told Reuters in an interview. Major technology firms have been partnering with telecom gear makers such as Nokia to sell private 5G networks and gears for automated factories to customers, mostly in the manufacturing sector.