"For more than a decade, journalism has been engaged in a complicated and unbalanced relationship with tech platforms," Jolly said. Story continuesShortly after the bill received Royal Assent, however, Meta and Google responded swiftly and with an iron fist. That said, the CAJ strongly believes Google, Meta and other social media platforms must play a role in strengthening journalism in Canada. Tech platforms should not be exempt from paying for content that feeds algorithms and helps their bottom line." If Canada is truly keen to lead the world in this stare-down with Google and Meta, a two-track approach is needed.