Nigerian startup Feegor is a B2B wholesale marketplace optimising product-sourcing end-to-end for SMEs across Africa, with Nigeria as its initial focus. Founded last year, Feegor enables retail businesses to discover, negotiate, and source goods directly from a vast network of manufacturers, wholesalers, and major suppliers nationwide. “Our focus is on the small to medium scale manufacturers and the major suppliers across local market regions,” Lucy Mbuthia, co-founder and COO of Feegor, told Disrupt Africa. Unlike businesses seeking manufacturers or suppliers in China, which commonly turn to Alibaba, Nigerian SMEs must navigate a fragmented landscape. “Last year was a challenging year for fundraising, and to build and scale Feegor we need to raise funds from VCs.
