Nielsen NZ appoints Amanda Lane as new Media Measurement Director

Amanda Lane has joined Nielsen’s New Zealand Commercial Team as Director of Media Measurement. Executive Director of Nielsen NZ, Tony Boyte, says: “With management and hands-on experience, across a range of verticals, Amanda is a research and insights expert who has spent a number of years working with leading brands, including Procter & Gamble, Lion Breweries and most recently Stuff. Amanda share’s Nielsen’s drive to further strengthen our commercial offerings and relationships with our clients and we’re thrilled to welcome her.”Lane adds: “Nielsen consistently provides a range and depth of solutions for the media industry, and their technical expertise is of the highest calibre. I’m excited to utilise these solutions to help fuel growth and meaningful outcomes for clients.”Monique Perry, Managing Director of Nielsen Pacific says: “The appointment of Amanda shows our commitment to the industry and that we’re here to support them more broadly. We’re looking forward to our clients benefiting from Amanda’s extensive research experience and her track record of customer satisfaction.”