News media produce the news, Meta and Google distribute it

It’s also fundamentally about how digital advertising works and who it benefits. Google and Facebook don’t compete directly with journalism, they capitalize on it through the digital advertising marketplaces that they own and operate. It seeks to “level the playing field” by supporting news organizations through commercial agreements that provide compensation for news content shared on the digital platforms. Being able to host the news online gives these platforms credibility and courts eyeballs, to which they can sell online advertising against. Antitrust enforcers in other jurisdictions believe that Meta and Google have misled publishers as they built their monopolies.