This shortage within the county is limiting business capacity and forcing temporary or partial closures for some tourism businesses. To tackle this, Cumbria Tourism has recently taken on a brand-new worker transport coordinator, Natalie Fryer (funded by Cumbria Local Enterprise Partnership). Cumbria Tourism has recently shared a Worker Transport survey, to delve into the challenges for workers who rely on public transport within the county. Rachel Tyson, head of partnerships and projects at Cumbria Tourism said: “We’re delighted to have secured funding for this new role. Having a dedicated worker transport coordinator will allow us to pull together the transport requirements of tourism businesses.
