The New York Times building in Manhattan, 26 October 2022. Picture: Beata Zawrzel/NurPhoto via Getty ImagesThe Athletic made a profit in the third quarter of 2024 for the first time since its launch, according to the latest financial results from parent publisher The New York Times Company. In Q3 the New York Times Company surpassed 11 million total subscribers for the first time, reaching 11.09 million with 260,000 net new digital subscribers, the company said. The New York Times Company overall grew adjusted operating profit by 16% to $104.2m compared to the same period last year, while revenue was up by 7% to $640.2m. Advertising revenue was up 1% to $118.4m (with digital up 9% and print down 13%).