The Netflix Inc logo is displayed on top of its office building in Hollywood, California, on March 2. Photo: AFPThe company’s Asia strategy is informing moves in other emerging markets, where the platform must also grow to balance out saturation in North America and Europe. “Asia is a great proxy for other markets in the world,” Zameczkowski said. “There are similarities between emerging Asia and other emerging markets like Africa and Latin America. Netflix’s customers in Asia are also some of its lowest-value ones, which means many more subscriptions are required to juice revenue.
