The partnership’s initiatives and activities will be implemented through the Partnership for Sustainable Agriculture in Việt Nam (PSAV), currently chaired by MARD and co-chaired by Nestlé Vietnam. Within the framework of the collaboration, Nestlé Vietnam will work with MARD to share and advance regenerative farming practices among coffee farmers. The project aims to plant and grow over 2.3 million forest and fruit trees on coffee farms in the Central Highlands by 2027. This initiative will help provide additional and more stable incomes to farmers and improve coffee farms’ conditions in the long term. “As one of our key coffee sourcing origins, Việt Nam is a major priority for us.
