Stuff Group, New Zealand’s top digital and print media company, has appointed WeThinkMedia as its exclusive advertising sales representative in Australia. The publisher of stuff.co.nz, national mastheads The Post and Sunday Star-Times, plus a slew of regional and community titles, Stuff Group delivers more than 3.4 million monthly visitors across its sites. Stuff Group brand connections managing director Matt Headland said that company has recently entered into a new collaboration model with MediaWorks, New Zealand’s only outdoor and radio media business, as well as delivering a 6pm nightly TV news bulletin in a deal with Warner Bros. “These innovative new partnerships, together with the enormous scale Stuff Group delivers 24/7 across channels, has created a unique offering in the New Zealand market, with all of the deep insights into Kiwi consumer behaviour that these partnerships can offer,” Headland said. “We look forward to leveraging our expertise to deliver exceptional advertising outcomes for our clients and Stuff Group.”
