(AP Photo/Matt Slocum)The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league’s in-season tournament — which will have a new name — and have its logo on referee jerseys in the NBA, WNBA and G League. As part of the agreement, the in-season tournament will be renamed the Emirates NBA Cup. Emirates has a long history of global sports partnerships, including ones at soccer, tennis, golf, rugby, horse racing and other events. Emirates will also get branding through virtual in-arena signage and atop backboard during nationally televised NBA games. The airline also will offer inflight NBA content on all flights, including long-form documentaries, player profiles and interviews.
