Hence, the method’s title: The Phoenix Encounter. Over the last few years, we have run highly successful Phoenix Encounter field trials involving over 1,500 senior C-suite executives of firms spanning the globe and a broad range of industries. The method was expanded into a book of the same name (co-written with management author Ram Charan) so that companies everywhere can learn how the Phoenix Encounter method works in practice. The composition of these Phoenix Encounter Groups (PEGs) is all-important. The Phoenix Encounter method is an example of the sort of unprecedented thinking companies will have to adopt if they aim to withstand the storms on the horizon — and come out on top.
