They need to consider how they could attract support from minority groups outside of their established voter bases. Hong Kong celebrity Chapman To (杜汶澤) is to vote in Taiwan for the first time after receiving his national identification card. Similarly, legacy media and online commentators rarely have a handle on the political preferences of minority groups. How to win support from new immigrants and indigenous people, whose voices are usually neglected, as well as first-time swing voters, often escapes the minds of campaign staffers. In next month’s elections, how to persuade minorities to vote for you instead of your opponent will be crucial.
