Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Coke Spiced ShopTo celebrate the launch of Coca-Cola Spiced, Coca-Cola is creating Spiced Shop in NYC, an experiential art installation revealed as an immersive AI driven taste experience. Spiced Shop is an immersive AI driven taste experience that was created to celebrate the launch of Coca-Cola Spiced. Using generative AI, consumers will express what they taste and feel to create a visual manifestation of their Coca-Cola Spiced experience that is uniquely their own. Coca-Cola partnered with Emmy-winning actress, producer and entrepreneur, Storm Reid, to bring Spiced Shop to life through art and AI technology.
