At Fruit Logistica Berlin, container shipping and logistics entity MSC displayed its commitment to bolstering the fresh product sector, encompassing fruits, vegetables, and flowers. This industry plays a vital role in East Africa's economy, contributing significantly to the Agricultural GDP of the East African Community (EAC) and offering extensive employment opportunities. This growth in avocado production in Kenya and Tanzania underscores the need for MSC's efficient logistics services. The shift towards sustainable transportation methods among EU buyers is reflected in MSC's reefer volumes, which have seen a 5-10% annual increase. Paul Bletterman, MSC Kenya's Regional Reefer Senior Manager and Business Development, emphasized MSC's commitment to expanding in the India and Middle East markets, showcasing its dedication to providing reliable and efficient shipping solutions.
