Into that mix, late last month the club announced ticket price increases for next season—and committed itself to more in the years to come. This has gone over about as one would have expected with fan groups, which is something the club would have entirely expected. Regardless, said fan groups are now planning protests and boycotts. “This is Liverpool FC’s owners locking in price rises for years to come and removing meaningful annual scrutiny from supporters,” Spirit of Shankly added. It’s about what kind of football club Liverpool chooses to be.