Leveraging technology for pharmaceutical commercialisationPharmaceutical commercialisation is a lengthy and complex process, and just like the development of the drug itself, it’s about getting the exact right formulation. One factor preventing the rise of information technology in the pharmaceutical industry is the lack of tech talent in the industry. In our experience, technology can offer incredible opportunities for pharmaceutical companies, but only if they leverage it properly by following these three steps. Today, pharmaceutical technology can help establish a feedback loop that connects the experiences patients are having with the precise batch of product. This improved agility is reducing operating expenses, and has the potential to revolutionise the commercialisation process.
