Other super apps in Asia include China’s AliPay, Indonesia’s GoJek, Careem in the Middle East and North Africa, and Grab in Southeast Asia. While super apps haven’t gained as much traction in North America or Europe, many companies are eyeing the super app opportunity. Super apps may also make it easier for users to compare and access various financial products offered by ecosystem partners. They may also struggle with data silos, whereas super apps require a holistic view of customer data for personalized experiences. For some banks, super apps represent an opportunity to revamp their customer experience and enhance engagement.
