Staying flexible: Participate in the webinar and gain insights into how SMEs can best sustain their business continuity during a crisis from (from left) Dr Chong, Leong and Liang. KUALA LUMPUR: For most companies, mainly small and medium enterprises (SMEs), the pressing issue is to keep their businesses alive. There is an opportunity to learn how to do so, by tuning into the latest Star Outstanding Business Awards (SOBA) 2021 webinar at bit.ly/E_sobalab2 on Aug 27. Dr Chong will tap into Klinik Dr Chong’s experience in dealing with business disruption in the face of the pandemic, rendering it unable to focus on its core business of providing beauty services. SOBA 2021 is organised by Star Media Group Bhd with Credit Guarantee Corporation Malaysia Bhd, Maxis, PKT Logistics Group Sdn Bhd and RHB Bank Bhd as main sponsors and the Malaysia External Trade Development Corporation as official trade promotion partner.