Lazada’s Pauline Castro: Paving a new path for women in technologyCastro noted that Lazada's commitment to innovation is evident in its approach to seamlessly merging shopping with entertainment and social experiences by offering a wide Beauty assortment at the best prices, exclusively from local and international brands. Castro, who handles Lazada's content and UX optimization, said that in her experience, she considers barriers in the technology industry as “empowering” because tech itself provides women greater flexibility. Because of the flexibility of the technology we provide, you can juggle it alongside your other important tasks,” Castro told The Philippine STAR in an exclusive interview. Castro highlighted one of Lazada's most innovative features, LazBeauty. When asked about the advantages of being a woman in technology, Castro cited empathy as a key value that she can bring to the industry.
