Kerry Katona's Payday Loan Ad Sparks Controversy And Regulatory Backlash The Advertising Standards Authority bans Cash Lady campaign for promoting irresponsible borrowing amidst celebrity influenceIn a striking move that has drawn both criticism and attention, former pop star Kerry Katona’s payday loan advertisement has been banned for being inappropriate and misleading. Critics, including various debt charities, have expressed alarm that the ad might encourage vulnerable audiences to naively use payday loans, which are notorious for their exorbitantly high interest rates. Modeling her role after a true-to-life experience, Katona’s placement in the ad was defended by Cash Lady. Authorities have expressed intentions to reform the payday loan industry, particularly in terms of advertising regulations. The prominent nature of the payday loan industry, paired with its challenges, has created an urgent cry for legislative review and consumer protection.
