The Kenya Tourism Board (KTB) has launched a campaign in India aimed at boosting tourist travel to Kenya. The board will offer incentives to travel agents to uplift Kenya as a preferred tourist destination for its citizens. Last year, Kenyan tour operators flooded Chinese social media sites in search of tourists from the East Asian nation. The targeting of Chinese tourists in their social media is part of the Kenya Tourism Board (KTB) strategic plan 2021-2025. Notably, popular social media sites like Facebook, Twitter, and Instagram are not accessible in the country.
