Kendrick Lamar's company pgLang is collaborating with Global Citizen to establish a groundbreaking touring circuit throughout Africa. The December concert is being viewed by Global Citizen as a pivotal step in the endeavor to create an infrastructure that can put Africa on par with other continents where major tours are a regular occurrence. "As we have expanded our footprint across the continent," Evans continues, "what's always struck us is the absence of a mature touring circuit that connects North, South, East, and West Africa. Evans highlights Lamar's history with Global Citizen, dating back to his performance at a Global Citizen Festival in 2016. "I recently discussed with Kendrick and the pgLang team.