A source told The Sun: 'Jamie shot a huge campaign for Diet Coke just recently at a lido in South London,. 'The Love What You Love campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams. 'The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. Diet Coke launched in 1982 and twelve years later, released the original 'Diet Coke Break Hunk' advert featuring American model and actor, Lucky Vanous. Fans will remember how an excited gaggle of women ran frantically around the office tipping each other off that it was 'Diet Coke break' time.
