Huge, big marshmallow macro top view image"nHealth Canada is cracking down on junk food advertisements aimed at children by proposing to restrict television and digital media that promote unhealthy eating. The draft regulations will be published around winter 2024 for public consultation, Health Canada added. Video: Canadian kids bombarded with junk food ads onlineTelevision continues to be a large source of exposure to food advertising. Health Canada said the goal of the new policy is to reduce children's exposure to influential food advertising while minimizing impacts on advertising to adults, Health Canada stated. The health regulator also hopes limiting children's exposure to unhealthy food will reduce their risk of developing overweight, obesity and diet-related chronic disease.