It’s the latest innovation at the £185million Johnnie Walker Princes Street in Edinburgh, which has established itself as one of Scotland’s top tourist destinations since opening three years ago. The new project, the “The Johnnie Walker x Scott Naismith Experience”, will use artificial intelligence to produce each tailor-made bottle. The project at Johnnie Walker Princes Street shows this throughout and as a consequence has been an honour to be a part of. I am excited to be part of it and am again impressed at the continued creative vision from the team at Johnnie Walker.”Rob Maxwell, head of Johnnie Walker Princes Street, said: “Since opening, Johnnie Walker Princes Street has striven to become a leader in using the power of AI to personalise guests’ experiences. Each personalised bottle of Johnnie Walker Blue Label bought under the scheme will cost £240.
