John Lewis John Lewis Christmas ad, 2025I’ll admit it: John Lewis’ 2025 Christmas ad melted my cold, cynical heart (and even summoned a tear or two). But men’s health charity Movemeber says the advert could help to highlight a more specific issue, too. “The new John Lewis Christmas advert has reignited important conversations about the emotional bonds between fathers and sons,” the charity said. AdvertisementAnd men, especially older men, may be less likely to name their loneliness directly ― even when they are isolated. Sarah Sternberg, Director of Global Reimagining Masculinities Initiative at Movember, said: “The new John Lewis ad captures something real ― that many fathers and sons often feel so much love, but too often say very little.
