But searches for “non-aluminium deodorant’ and “natural deodorant that works” are also on the up, growing 140 per cent and 50 per cent in the same period. When natural deodorant started to gain popularity in early 2021, I gave the idea short shrift. Then last year, as a natural deodorant convert, I switched to Kosas (£14, Sephora) when it launched in the UK. Botox will sort it out, no sweat8 Botox in the armpits is a legitimate treatment to stop sweating Credit: GettyDEODORANT? Cons: It’s free from aluminium, but only 96 per cent natural.