Is the bus back? Why these companies are betting Ontarians will travel this way in 2023

With the main competitor out of the way, bus companies are eyeing Ontario as the latest market to capitalize on travellers, tourists and students looking for better ways to cross the province and the border. The bus industry has been hard-hit by the COVID-19 pandemic, leading one of the country's biggest service providers, Greyhound Canada, to cease operations in 2021. "I think with what's going on in the world with fuel prices … it's a really good, safe, green and economical option for travel." He says it's establishing its cross border service from Windsor to Detroit, which is expected to launch early 2023. He hopes Flixbus's success in Ontario will serve as a "blueprint" model for operations in other provinces, particularly as other bus companies look to break through the Ontario market.