This is one relatively minor example of what all the hubbub is about – concerns that anti-aging products used by younger consumers could potentially harm them. Yet 60% of parents with children ages 6-11 have purchased hair care products for their children in the last three months, while 46% bought skin care. Swedish pharmacy bans sale of anti-aging skin care to children. Tweens obsessed with skin care drive brands to say: Don’t buy our stuff. “Kardashian children are sharing skin care routines:” Experts on Gen Z’s aging fixation.
