The CEO of Plastics New Zealand has not taken kindly to the suggestion that recycling is “essentially a fraud”. It’s really unhelpful and impacts the confidence in recycling.”Barker also rejected Brake’s suggestion that recycling simply delays the process of items like drink bottles and meat trays ending up in landfills. The views expressed by Brake are somewhat surprising, given that they run counter to the narrative his employer, Waste Management New Zealand, usually pushes on recycling. BusinessDesk journalist Meier told The Front Page that Waste Management is big on recycling. “According to a 2022 OECD report, plastic waste has doubled in the last 20 years and only 9 per cent of it is being recycled.