Tom Somerville, left, and his wife, Katherine Somerville, enjoyed a vacation in Victoria while he paused cancer treatments. The oncologists have started a campaign through their website, journal articles and podcasts encouraging honest conversations about use of the drugs with cancer patients, their families and experts. The goal of what they call "common-sense oncology" is to prioritize treatments that meaningfully improve survival and quality of life. The father and avid runner treated having cancer like a battle, his wife said. WATCH | Why some cancer patients choose to pause treatment: Why stopping cancer treatment can be about life, not death Duration 8:13 Many treatments for end-stage cancer are expensive, painful and do little to extend a patient’s life.