The firm is providing immersive technology solutions which enhances customer engagement. The firm is leveraging AR with its PICTOFIT end-to-end solution, which digitises commerce operations by providing clothing brands and high-street merchants with an online and in-store virtual try-on platform. Is AR Crucial for Retailers and Brands? During the conversation, Hauswiesner also spoke about the future of AR and try-on technology. Last week, US retail giant Wallmart debuted an AR try-on smartphone application called Be Your Own Model.
