Superimposed ads are shown on the surface of Soldier Field during the Ireland game against New Zealand. First, there were so many luminous yellow boots on the field, the players had a look of Laa-Laa from the Teletubbies. How the Soldier Field pitch looked without the superimposed ads. Appropriately, New Zealand had a Holland and Barrett in their side, which was a reminder to order eye health capsules. The game, then, was a sight that caused sore eyes.