Internet accuses Zara of exploiting Gaza genocide for ad campaign

The Spanish retailer took to its official social media handles to share pictures of the latest Zara Atelier collection featuring American model Kristen McMenamy. https://t.co/EiUO0avB4w pic.twitter.com/Mz2x6pH7ho — ZARA (@ZARA) December 7, 2023The campaign depicts McMenamy standing in a room with mannequins covered in white shrouds surrounded by rubble. The latest Zara campaign depicts what appears to be dead bodies wrapped in white body bags, reminiscent of traditional Muslim burial attire, as well rocks, dust and rubble. Another post accused the label of racially profiling customers to prevent shoplifting in addition to addition to this latest campaign. “Zara just launched this ad campaign which uses the death and destruction in Gaza to sell their low-quality, fast fashion items.