With the goal of deepening Hong Kong youths’ understanding and appreciation of different cultures of Southeast Asian countries through the art of storytelling in films, The Hong Kong - ASEAN Foundation (HKAF), a non-profit organisation, launched the ASEAN FILM FESTIVAL. The event was attended by over 40 youngsters and distinguished guests, including Mrs Phoeung Chanthida, Vice Consul of Cambodia in Hong Kong; Mr Daryl Ng, Chairman of HK-ASEAN Foundation; Mr Kavich Neang, the film director; and Ms Melanie Kwok, Assistant General Manager (Sustainability) of Hong Kong Heritage Conservation Foundation (HKHCF). Mrs PECH Puthisathbopeaneaky, Consul General of Cambodia in Hong Kong. “China and ASEAN countries have been each other’s largest trading partners for many years. By fostering strong trade and cultural exchange, we can further deepen China-ASEAN solidarity and friendship.”The two-week festival will end on 19 August, over 600 Hong Kong local students and ASEAN students residing in Hong Kong have been invited to the 21 film screenings across the city.