Winning The Drum Awards for Content in the Finance category was a campaign from Nutmeg and Times Money Mentor that drew inspiration from the revolutionary NHS Couch to 5K app. Here is the award-winning case study. Inside The Times and Nutmeg's 'Couch to £5k' financial boot campCouch to £5k was a six-week multi-media campaign run by Times Money Mentor at the start of 2024 to help readers get financially fit.
