The future of Pakistan's sugarcane farmers and the attached industry can be made brighter by resolving the issues being faced by the growers. He said that every year sugar mills exploit the farmers but no stern action was taken against them. Asif Ali, an agent, told WealthPK that a major challenge facing the sugarcane farmers was unfair pricing by the mills. He said the dominance of sugar mills had led to an unfair market environment, putting financial strain on the farmers. Instead of devising strategies for large corporations, he urged the government to focus on the small farmers' issues.