These advertisements are mostly based on, or inspired by, foreign media, depicting their culture, having nothing to do with us. I fail to understand why such silly ideas are adopted by the advertising agencies, and approved by the clients concerned. Wasting money on poor advertisement content hardly makes any sense. I think our educational institutions lack research-based education to prepare our marketing professionals to indulge in original thinking and to come up with ideas keeping in view our culture and ethics. We need to think over this and review our advertisement content policies.


Source:   Pakistan Today
August 23, 2022 01:41 UTC