ISLAMABAD - The Society for the Protection of the Rights of the Child (SPARC) is urgently calling for immediate regulation on emerging tobacco and nicotine products, which have seen a troubling rise in popularity among children and youth in Pakistan. “The industry is aggressively promoting emerging nicotine products, which are designed to attract young users through appealing marketing strategies that mislead them into believing that these products are less harmful than conventional cigarettes. Research indicates that many young people mistakenly believe that using emerging nicotine products is safe, often leading to increased experimentation and addiction. The government must act swiftly to restrict emerging tobacco and nicotine products to protect the health of our future generations,” he urged. Emerging tobacco and nicotine products often feature vibrant packaging, trendy designs, and enticing flavors aimed specifically at younger audiences.
