Iconic retailer Reitmans looks to the next generation after emerging from bankruptcy protection

'”The excruciating exercise of financially rightsizing the company has left it with 235 Reitmans, 91 Penningtons and 78 RW&Co. Lisa Reitman, 39, is the eldest. “Reitmans has been very adaptable,” David Soberman, a strategic marketing professor at the University of Toronto’s Rotman School of Management, said. Reitman didn’t push his daughters into retail, but now that they are there, it could make for a storybook ending to hand off the reins to one of them someday. • Email: [email protected] | Twitter: oconnorwritesCopyright Postmedia Network Inc., 2023