CAIRO - 13 August 2021: The Technology Innovation and Entrepreneurship Center (TIEC), an arm of Information Technology Industry Development Agency (ITIDA), is happy to announce its collaboration with The American University in Cairo (AUC) Center for Entrepreneurship and Innovation (CEI) and School of Continuing Education (SCE) to support female entrepreneurs through Heya Raeda 2021 program. The program reaches out to female entrepreneurs and helps them start their own projects with a focus on the logical side of business development rather than a theoretical approach. The “Heya Raeda” 2021 program has been developed this year by ITIDA, TIEC, and will be delivered by AUC School of Business’s CEI and SCE to train female entrepreneurs on startup methodologies, concepts and cultivate their business development skills. Amr Mahfouz, ITIDA’s CEO, stated “we are excited to team up with the AUC School of Business Center for Entrepreneurship and Innovation (CEI) to support female entrepreneurship and foster their technology innovation. This collaboration aims to instill entrepreneurial spirt and encourage female entrepreneurs in the ICT sector, as we target supporting 300 early- stage projects of female entrepreneurs representing 60% increase in the number of beneficiary female entrepreneurs combined in the past three editions of the program (500 female entrepreneurs in 2018, 2019, 2020).”.
