Mattel, the company behind Barbie, has inked crossover deals with dozens of companies to promote both the movie and the famous doll herself. The Barbiecore fashion trend — which favours hot pinks and other vibrant colours — started picking up last year as Barbie re-entered the zeitgeist. WATCH | Ryan Gosling surprises a CBC reporter on the red carpet:Début du widget Widget. Fin du widget Widget. There is a Barbie Xbox, a Barbie rug, Barbie candles, glassware and electric toothbrushes.
