Western brands and franchises that are seen as supporting Israel’s war on the Gaza Strip have faced a wave of boycott campaigns in the Middle East. These campaigns aim to challenge Israel’s policies and have had a significant impact on Western brands operating in the region. Young people, who were previously detached from the Palestinian cause, have become more aware of the disaster and actively participate in boycotting Western brands. International Reactions and PerspectivesThe boycott campaigns against Western brands that support Israel have elicited mixed reactions from the international community. Egyptian brands such as Cilantro and Koffee Kulture have enjoyed increased popularity as consumers look for alternatives to boycotted brands like Starbucks.
