That’s why we partnered with Google to deep-dive into search insights about Neom. We discovered that while people were talking about the project, they were mostly asking “ what is Neom ”. Pressing play on a 360-degree video campaign to increase awareness and reachWe decided to use both Search and YouTube to create a stronger, more focused campaign that super-charged the question “what is Neom”. To kick off, our team worked with Google Creative Works to develop a 360-degree Google and Neom co-branded video campaign specifically designed to motivate people to go and search for “what is Neom”. Our media agency helped us take the campaign live by launching 15-second teaser video ads that encouraged viewers to search for “what is Neom” on Google Search.
